How Important is it to List Your Home With a Local “Expert”?

How Important is it to List Your Home with a Local "Expert"?

Three Factors To Consider When Hiring A Listing Agent To Sell Your Home

It’s time to sell your home and that is so exciting! But, it can also be overwhelming, especially when searching for the perfect real estate agent for the job. You’re now left with the question: how important is it to list your home with a local “expert”?

When looking to sell your home, it’s a common misconception that you HAVE to hire a local agent — making the assumption that they’re an “expert” in your area — in order for your home to sell. However, solely relying on this quality could set your home sale up for failure. Instead, there are a few key factors that you need to consider when searching for the perfect Realtor for you AND your home.

A Proven Track Record

How long should it take to sell your house? There’s definitely not a “one-size-fits-all” answer for this question. The average time to sell a home depends on a variety of factors, including your location, the local real estate market, and your home’s characteristics.

When you’re looking to sell, you want to find a real estate agent who has a successful track record of selling homes within (or below!) the average number of days listed on the market. So it’s important to work with an agent who takes all of the above factors into consideration when listing your home.

A Successful Sales Approach

It’s important to find a real estate agent with a portfolio of homes that have sold for (or above!) listing price. You want an agent who is familiar with the real estate market as a whole. Whether local to your neighborhood or not, their market knowledge will enable them to price your home correctly.

An agent who understands your primary goal in selling will make the best listing decisions — date to market, price, necessary staging, etc. — to effectively sell your home and obtain your asking price.

Marketing Matters When Selling Your Home

A Realtor who understands the importance of marketing is vital to the success of your home sale. You are hiring the person or team responsible for your home making the best first impression possible! Creating a comprehensive marketing plan that highlights the selling features of your home and is distributed across all the right channels will drive interest and buyers to your property.

Marketing doesn’t stop with an MLS listing and printed flyers. It includes local ads and digital content that brings your home listing to life. So make sure you select an agent that is creative and in touch with current marketing trends, not just the real estate market itself. What is their digital marketing strategy and presence?

Although The Oriana Shea Group is a leading Realtor in the Long Beach area and neighboring communities, we are also one of the top producing teams in Southern California real estate — recently opening escrow on a home in Rancho Palos Verdes after its first weekend on the market! Therefore, listing your home with a local “expert” shouldn’t be the primary factor when hiring an agent to sell your home.

The difference between successfully selling a home and failing to do so is in the details. Our proven sales approach, effective marketing strategy, and vast knowledge of the current real estate market and trends ensures that your home reaches the masses. Our team has all the tools to sell your home from L.A to Orange County, and everywhere in between.

Selling your home is a personal and important decision. Our unwavering belief that the client always comes first is a testament to our home selling success. To see if we’re the right real estate agent for you, give us a call at 562.270.1775 or contact us here. 

About The Oriana Shea Group
At The Oriana Shea Group, you will find a wide variety of useful tools and resources designed to help you with the home-buying and selling process. From information on the region’s different communities to a free comparative market analysis on your home, it’s all available here on our website. Our full-time agents serve Long Beach, Seal Beach, Lakewood, Rossmoor, Los Alamitos, Huntington Beach and the surrounding areas. The Oriana Shea Group also specializes in Trust and Probate Sales.

Brokerage CALBRE #01909400